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  • Mass Marketing - Competitive Strategies
    able to expand. On top of this, particularly in the U.S., the competition within the industry has really ... customer base. And right now what is happening in the U.S. is happening in Canada as well. The traditional ...

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    • Authors: Amy Colglazier, Rex D Hemme, William R Horbatt
    • Date: May 1989
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Record of the Society of Actuaries
    • Topics: Life Insurance